Health and wellness Brand adds $100K to revenue in the first 2 months - RAVibes
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30 Jan Health and wellness Brand adds $100K to revenue in the first 2 months

Posted at 21:39h in Digital Marketing by
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This Brand had been struggling for years to successfully implement a marketing strategy that was consistent and scalable. The first thing we do with any Brand is engage Brent Hauver with his proven track record of growing multiple Brands into 7 and 8-figure Brands in a short period of time. His approach is to pull out the unique parts about each Brand we work with that sets them apart from all of the other Brands this allows any Brand to stand out of the crowd and grow in the ever crowded health and wellness space. 

After we had clearly defined the key messaging points that would help this Brand grow we then set to work on implementing everything. The first thing we had to do was fix their Meta ad account that was banned, the Google and Amazon ad account were both very unorganized and had overlapping ad sets that were losing money. We then fixed their email domain health which was at a dismal score of only 54 out of 100. With our system implemented, we added $100,000 to their overall revenue (not including LTV) and achieved an average ROAS of 10.3X on our advertising efforts combined within the first 2 months of working with them. 

Key findings

When we first started with this Brand we identified several issues 

  1. Their email domain health score was only at a 54 out of 100
  2. Their Meta page was completely banned from advertising 
  3. Their Amazon and Google ad account was a mess with dozens of campaigns overlapping each other and no structure resulting in lower returns 
  4. Their Brand and messaging was not clearly defined for their target audience

Solutions

  1. We developed an in-depth brand guide to clearly define their massaging 
  2. We fixed every ad account and got them in good standing to run ads 
  3. We implemented our proven formula and setup to market this Brand successfully 
  4. We began rebuilding their email health and making more money immediately 

Meta Ads

With our rapid-fire testing method we generated a $7.83 overall return on ad spend in the first two months of testing. These tests are all amid at new traffic and new customers. This return reflects the initial numbers based on those new customers who purchased within 7 days of clicking on our ad. The lifetime value of each customer is much higher and is pushed in our email marketing campaigns. We did a combination of short videos, still product shots, and stylized images. There are a number of audiences we tested in the health and wellness space that were combined with lookalikes and other settings to produce these results. 

Google Ads

The Google ad account was consolidated into two campaigns, the first campaign is a retargeting campaign and is normally a high return this produced a $35.88X return. The other campaign we ran targeted new traffic keywords and competitors the return was a respectable $4.96X. 

Amazon Ads

They had Amazon ads running but it was a big clean-up job with multiple campaigns overlapping each other and no scalable structure. We were able to clean everything up and average a 5.78X return.

 

Impact

  • Over the first two months, we increased this Brand’s overall revenue by over $100K 
  • We averaged a 10.3X ROAS overall across Google, Meta, and Amazon. 
  • We increased their email domain up to a score of 84 
  • We added an additional $103,000 in revenue between their online store and Amazon

Overview 

This Brand picked up and started producing high returns for a few reasons:

  • We were able to identify why this Brand’s products stood out of the crowd from the competition and we focused our ad copy and creative on those things.
  • Our rapid-fire testing on Meta allowed us to quickly find winning combinations and not waste time and money.
  • We understand the health and wellness market with over 38 years of experience marketing it, we know how to safely advertise in the health and wellness space and work with Meta to get accounts unbanned and in good health.

Why Our Clients Keep Winning 

RAVibes’ expertise across CPG, nutraceutical, health and wellness, and manufacturing allows us to deliver leads that are strategically aligned with our clients’ growth goals. Our multimedia video ads amplify our clients’ stories and set them apart as trusted leaders, capturing high-value leads that drive sustainable growth. 

 

Ready to Win in Specialized Markets? 

If you’re looking to capture high-quality leads in the CPG, health, and manufacturing sectors, it’s time to work with experts who understand your industry. Schedule a call with RAVibes today to elevate your lead generation and drive real results with industry-targeted marketing that delivers.