11 Sep 10X Growth For Health Supplement Business
This brand had tried running Meta ads in the past with limited success, this is the results after the first year of working with us. $514,000 of the recorded revenue is from new customers buying straight from the first ad they saw. We then set up two types of retargeting for those who saw the ad but did not purchase immediately and scoped up an additional $750,000 in revenue.
With these 4 campaigns running, we are sitting a little above a $10 ROAS with 1.3 million made.
When we first started working with this company they were already doing well, making almost 80k per month on their website overall, but hadn’t run more than a few hundred dollars in Meta ads in the past. within 8 months of starting they were pushing $350k months.
One of the best performing months with our ads system in place they almost made $200k just from Facebook!
The reasons this business took off with Meta ads was not all in the ads themselves, here’s the breakdown:
There is not one specific reason why this account is doing so well, but here’s the mixture.
- They have a good, clean, and quick website that appeals to their audience.
- They have a popular Instagram influencer pushing their products regularly.
- They push their products only to women (know their audiences).
- They have payment options.
- They run sales and promotions.
- And new product releases.
BUT the biggest reason their ads do so well is that they’ve sent enough relevant traffic through their website that their pixel knows exactly what type of person will buy their products.
This is a big deal, every account I’ve worked on that has a healthy pixel has always performed better. To check if your pixel has the right audience in it, run an ad with just a lookalike audience in it and check the results. If they’re not pretty then you’ll need to keep pushing the right audience in to build your pixel, use offers and discounts to get more purchases and let Facebook know who you’re looking for!
If you’d like help getting to the next level call or chat with us today, and we will do a free no strings-attached full-service audit of your business.